Strategic Brand Management 4 th Edition Design a valuable brand star by building, measuring, and managing brand equity Kevin LeneKeller is one of the global leaders in strategic management and integrated marketing communications. In Strategic Brand Management : Creating, Managing, and Monitoring Buildings, 4 th Edition by Kevin lane Keller flash at the browser from a consumer perspective, and provides a framework that helps learners and managers identify brand quality, Define and measures. Using a gateway from the knowledge of both learning and industry experts, the text conveys on reputable examples and commercial studies of markets in the US and around the world. Strategic BrandManagement by Kevin Lene Keller expose Brand is basically a dimension differ in some way from other products designed to meet some needs. These differed encase may be tangible and non-tangible related to an item quality of brand----or more symbolic and emotional,